Monday, September 19, 2011

The AM:PM launch

Harper's Bazaar cover with Sonam Kapoor

HB Editor Sujata Sujata Assomull and designer Priyanka Modi. i loved what she was wearing, which is her own creation. Young and chic
A model shows off a AM:PM design

The stylish junior stylist at HB, Allia Al Rufai. i love her jewelled waistcoat
It was a fun wine and cheese evening as Ankur and Priyanka Modi opened the doors of their label AM:PM, at D7 in Khar, in association with Harper's Bazaar. Indian Summer found the colours refreshing and ideal for the festive season around the corner. Also, the label seemed intent on designing for women of all ages and sizes. There were dresses, kurtas, tops and pants, all with one major thing common -- they were all very wearable. And that could be the reason why they are so popular -- and now retail out of 40 stores between 9 countries and 12 major cities across India. The fact that Harper's Bazaar was hosting the event also upped the ante. In fact HB editor Sujata Assomull personally greeted guests such as Nachiket Barve, Simone Singh, Aki Narula and many others. We look forward to seeing how the brand takes over Mumbai. Cheers!

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